Mr. Platt has extensive experience in the areas of strategic marketing, strategic management, advertising, promotions, Internet development and museum operations. He is currently in charge of business development for Sports Immortals. In addition, Jim Platt recently launched the Sports Immortals Educational Program where he provides motivational words of wisdom to children and adolescents by teaching them about values and lessons in life using athletes and Joel Platt as examples. While working at Motorola, he was instrumental in the introductions of two products, including the ESPNet TO GO sports pager. He also served a variety of clients while working for the Latin American division of Burson-Marsteller, such a Sky Entertainment and Gatorade. Both an avid sports enthusiast and writer, Jim Platt’s first book, Sports Immortals, Stories of Inspiration and Achievement, has already been purchased by over 100,000 sports fans. Mr. Platt received his BA in Psychology from the University of Pennsylvania and his MBA from the University of Miami. He is available to speak and provide presentations to schools, camps and various business organizations.