Joel with Athletes

Joel Platt’s lifelong quest to assemble the largest and most valuable collection of sports memorabilia has been filled with both triumph and tragedy. It all started in 1943, when a mischievous four-year-old boy threw a match into the gas tank of a car resulting in a towering inferno. Bedridden for over a year with severe burns after the explosion, Joel’s parents bought him baseball cards to entertain him during his long days of recovery. His first one was of Babe Ruth. This 1933 Goudey card was what ultimately determined the path that Joel would take for the rest of his life. He decided at a young age that his goal would be to preserve the achievements of great athletes so that their memories would live forever in the hearts and minds of generations to come and serve as inspiration to us all to try our best in all aspects of life.

Founder, Sports Immortals

After graduating from Duquesne University in 1959, Mr. Platt became a successful business entrepreneur, excelling in the areas of Commercial Real Estate, Merchandise Sales, and Amusement Attractions. His Sports Memorabilia Collection has been featured in Sports Illustrated, ESPN the magazine, Discovery Channel, ESPN and numerous national television features. The Smithsonian Institute has recognized the Collection as “…absolutely the most outstanding collection on all sports…” With over 50 years of experience, Mr. Platt is a renowned authority in the field of sports collecting. He is a consultant, an appraiser and a historian and a member of the Jewish Sports Hall of Fame.

President, Sports Immortals

Mr. Platt has extensive experience in the areas of strategic marketing, strategic management, advertising, promotions, Internet development and museum operations. He is currently in charge of business development for Sports Immortals. In addition, Jim Platt recently launched the Sports Immortals Educational Program where he provides motivational words of wisdom to children and adolescents by teaching them about values and lessons in life using athletes and Joel Platt as examples. While working at Motorola, he was instrumental in the introductions of two products, including the ESPNet TO GO sports pager. He also served a variety of clients while working for the Latin American division of Burson-Marsteller, such a Sky Entertainment and Gatorade. Both an avid sports enthusiast and writer, Jim Platt’s first book, Sports Immortals, Stories of Inspiration and Achievement, has already been purchased by over 100,000 sports fans. Mr. Platt received his BA in Psychology from the University of Pennsylvania and his MBA from the University of Miami. He is available to speak and provide presentations to schools, camps and various business organizations.