“The epic 80 year journey of the foremost curator to preserve the memories and achievements of the world’s greatest athletes”​

Sports Immortals is the lifelong vision and effort of Joel Platt. For him, sports represents the best of the human spirit–every individual striving to reach their maximum potential. After suffering life threatening injuries from a gasoline explosion at the age of four, Joel has spent the last eight decades assembling what the Smithsonian Institution has claimed is “absolutely the greatest collection of all sports.” Joel has traveled over one million miles to curate over one million mementos. However, it’s more than just uniforms, gear, autographs, photos, etc., Sports Immortals exists to ensure the memories created by the world’s greatest athletes continue to inspire us for generations to come. To that end, Joel and his son, Jim, have created the Sports Immortals Projects Company to develop various projects that will utilize their vast content together with the latest interactive and immersive technologies.

The Story of Joel Platt, Founder of Sports Immortals
Depicted on Canvas by Artist Yuri Liaboh  Pictured around the perimeter of the painting are Joel’s favorite Sports Immortals: (Clockwise from top-left) Roberto Clemente, Muhammad Ali, Satchel Paige, Red Grange, Jesse Owens, Gordie Howe, Honus Wagner, Sid Luckman, Babe Didrikson, Jim Thorpe, Ted Williams, Pelé, and Mickey Mantle.





Joel Platt

Founder, Sports Immortals


Graduated from Duquesne University in 1959, where he majored in Finance and Commercial Real Estate and was an outstanding shortstop on the varsity baseball team. Mr. Platt became a successful business entrepreneur, excelling in the areas of Commercial Real Estate, Merchandise Sales, and Amusement Attractions. His Sports Immortals Collection has been featured in Sports Illustrated, ESPN The Magazine, Forbes, New York Post, Discovery Channel, ESPN and numerous national television features. The Smithsonian Institution has recognized the Collection as “…absolutely the most outstanding collection of all sports…” With over 60 years of experience, Mr. Platt  is a renowned authority in the field of sports curation. He is a consultant, appraiser and historian. Joel was elected to the Jewish Sports Hall of Fame in 2009.




Jim Platt 

President, Sports Immortals


Mr. Platt has extensive experience in the areas of strategic marketing, strategic management, curation, preservation, and valuation of vintage sports memorabilia. He is currently in charge of business development for Sports Immortals, specifically in the areas of immersive exhibits, merchandising, and content creation. Both an avid sports enthusiast and writer, Jim Platt’s first book, Sports Immortals, Stories of Inspiration and Achievement, has already been purchased by over 150,000 sports fans. Mr. Platt received his BA in Psychology from the University of Pennsylvania and his MBA from the University of Miami.


View A Sampling Of Items From The Sports Immortals Collection